About Face Beautiful | Beauty Brand Focused on Performance & Quality

About Us

Our Story

Born in Rio de Janeiro. Expanding to the world.

Since 2017, Face Beautiful has been building a solid presence in the beauty market, focusing on makeup, skincare, and body care products developed with high-quality ingredients, strong performance, and accessible pricing. Our portfolio combines consistent quality with a smart cost-benefit approach, supporting healthy retail margins, strong sell-through, and repeat purchases at the point of sale.

Our business model is designed to drive long-term retail growth, balancing product performance, pricing strategy, and operational efficiency to support partners across different distribution channels. With in-house manufacturing in Brazil, Face Beautiful operates three factories, ensuring full control over quality, speed to market, and consistency across the entire portfolio. Today, the brand serves more than 10,000 points of sale and manages over 1,500 SKUs in the Brazilian market.

+1,500 SKUs

9 years in the market

10,000 points of the sale

Global Expansion

Face Beautiful’s entry into the U.S. market marks a strategic step in its international expansion, driven by market adaptation, commercial focus, and scale readiness. The brand enters the United States with a clear objective: to operate through retail chains, distributors, and wholesale partners, offering a portfolio designed to meet local consumer expectations and retail dynamics.

With processes aligned to U.S. regulatory, commercial, and operational standards, Face Beautiful is structured to support consistent growth, enabling expansion in assortment, volume, and national presence. More than launching products, the brand is building a strong foundation for long-term partnerships in the U.S. beauty market.

Our Differential

Made in Brazil

Full control over quality, timelines and production.

High Capacity

Built for scale and high-volume demand.

Premium Ingredients

Effective formulas with consistent standards.

Retail-Ready Mix

A complete portfolio designed to drive sell-through.

Strong Cost-Benefit

Competitive pricing with healthy margins.

Trend-Aligned

Products developed with international beauty

trends in mind.

Become a Retail Partner

Looking to expand your beauty product selection? Become a Face Beautiful retail partner today.